How to Vet Guest Post Sites

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Vet the website first and the metric second. A backlink exists on a real page inside a real publication for real users.

Key points

• Topical fit
• Recent editorial quality
• Organic visibility trend
• Outbound-link patterns
• Placement context
• Audience and geography

A practical process

Create a shortlist, apply your relevance and quality criteria, and document why each prospect deserves further attention.

Avoid one-number decisions

Metrics can accelerate screening, but they do not replace inspection of the site, page and editorial context.

Where a marketplace can help

A searchable marketplace can reduce prospecting time when it exposes enough information for you to evaluate publishers independently.

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