Guest Post Costs

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Guest-post prices vary widely because the sites, niches, audiences, editorial requirements and service layers vary.

Key points

• Publisher demand and niche
• Traffic and authority signals
• Content requirements
• New post versus insertion
• Turnaround and service level
• Marketplace or agency overhead

A practical process

Create a shortlist, apply your relevance and quality criteria, and document why each prospect deserves further attention.

Avoid one-number decisions

Metrics can accelerate screening, but they do not replace inspection of the site, page and editorial context.

Where a marketplace can help

A searchable marketplace can reduce prospecting time when it exposes enough information for you to evaluate publishers independently.

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