Marketplaces
Marketplace vs Link-Building Agency
The central tradeoff is control versus delegation.
Key points
- Marketplaces give buyers more direct publisher selection
- Agencies can handle research and fulfillment
- Managed services may cost more
- Marketplace buyers need stronger evaluation skills
- Agency quality varies, so process transparency matters
A practical process
Create a shortlist, apply your relevance and quality criteria, and document why each prospect deserves further attention.
Avoid one-number decisions
Metrics can accelerate screening, but they do not replace inspection of the site, page and editorial context.
Where a marketplace can help
A searchable marketplace can reduce prospecting time when it exposes enough information for you to evaluate publishers independently.
Explore the iCopify marketplace
Browse available publishers and evaluate each opportunity against your own relevance, quality, traffic and budget criteria.
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