Guest Posts vs Link Insertions

Both approaches can produce contextual links, but the surrounding page, editorial process and fit are different.

Key points

• Guest posts create a new page
• Link insertions use an existing page
• Existing pages may already have traffic or history
• New posts give more control over surrounding content
• Both require relevance and editorial scrutiny

A practical process

Create a shortlist, apply your relevance and quality criteria, and document why each prospect deserves further attention.

Avoid one-number decisions

Metrics can accelerate screening, but they do not replace inspection of the site, page and editorial context.

Where a marketplace can help

A searchable marketplace can reduce prospecting time when it exposes enough information for you to evaluate publishers independently.

Related guides