Marketplaces
Marketplace vs Manual Outreach
Marketplaces and manual outreach solve the same sourcing problem in different ways.
Key points
- Marketplaces centralize inventory and ordering
- Outreach can uncover sites not listed in marketplaces
- Direct outreach requires prospecting and negotiation
- Marketplaces can make price comparison easier
- Direct relationships may create repeat opportunities
A practical process
Create a shortlist, apply your relevance and quality criteria, and document why each prospect deserves further attention.
Avoid one-number decisions
Metrics can accelerate screening, but they do not replace inspection of the site, page and editorial context.
Where a marketplace can help
A searchable marketplace can reduce prospecting time when it exposes enough information for you to evaluate publishers independently.
Explore the iCopify marketplace
Browse available publishers and evaluate each opportunity against your own relevance, quality, traffic and budget criteria.
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