Link Building
Link-Building Services
A link-building service should be able to explain how it finds opportunities and how it decides a placement is suitable.
Key points
- Sourcing method
- Publisher transparency
- Quality criteria
- Anchor-text process
- Reporting
- Replacement or dispute terms
Build a repeatable process
Document how opportunities are found, screened, approved and reviewed after publication.
Keep quality multidimensional
Combine relevance, editorial quality, visibility, placement context and business fit rather than optimizing for one metric.
Know when to use a marketplace
Marketplaces can be useful when sourcing volume becomes the bottleneck, especially if your team already has a strong vetting process.
Explore the iCopify marketplace
Browse available publishers and evaluate each opportunity against your own relevance, quality, traffic and budget criteria.
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