How to Build Backlinks

Strong link building starts by giving the right sites a credible reason to reference your page.

Key points

• Create something worth citing
• Find relevant publishers and pages
• Choose an outreach or distribution method
• Personalize the reason your resource fits
• Track responses and outcomes
• Improve the asset over time

Build a repeatable process

Document how opportunities are found, screened, approved and reviewed after publication.

Keep quality multidimensional

Combine relevance, editorial quality, visibility, placement context and business fit rather than optimizing for one metric.

Know when to use a marketplace

Marketplaces can be useful when sourcing volume becomes the bottleneck, especially if your team already has a strong vetting process.

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