Link-Building Outreach

Outreach works best when the pitch is specific to the publication and the value is obvious without a long explanation.

Key points

• Qualify before contacting
• Reference a real reason for the fit
• Keep the ask clear
• Avoid mass-personalized fluff
• Follow up selectively
• Track relationships, not just links

Build a repeatable process

Document how opportunities are found, screened, approved and reviewed after publication.

Keep quality multidimensional

Combine relevance, editorial quality, visibility, placement context and business fit rather than optimizing for one metric.

Know when to use a marketplace

Marketplaces can be useful when sourcing volume becomes the bottleneck, especially if your team already has a strong vetting process.

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