Organic Traffic & Backlinks

Estimated organic traffic can help identify whether a site appears to earn search visibility, but estimates are imperfect and traffic alone does not establish link quality.

Key points

• Look at trends
• Check ranking-topic relevance
• Compare multiple signals
• Inspect recent content
• Consider geography
• Avoid hard thresholds without context

Use several signals together

A strong evaluation combines relevance, editorial quality, visibility, placement context and the purpose of the link.

Inspect the real page

Third-party metrics summarize aspects of a site; they cannot replace looking at the page where the link will appear.

Apply the same checks when buying

Marketplace listings are starting points. The underlying publisher should still pass the same quality review.

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