Domain Authority (DA)

Domain Authority is a third-party comparative metric, not a score used directly by Google. It can help with broad comparisons but cannot judge a specific placement by itself.

Key points

• Third-party metric
• Useful for relative comparison
• Not a Google metric
• Does not measure topical fit
• Does not replace traffic or editorial review

Use several signals together

A strong evaluation combines relevance, editorial quality, visibility, placement context and the purpose of the link.

Inspect the real page

Third-party metrics summarize aspects of a site; they cannot replace looking at the page where the link will appear.

Apply the same checks when buying

Marketplace listings are starting points. The underlying publisher should still pass the same quality review.

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