DR vs DA

DR and DA come from different SEO tool providers and use different methodologies. Treat both as directional metrics rather than interchangeable facts about Google’s view of a site.

Key points

• Different providers
• Different calculations
• Both are comparative proxies
• Neither is a Google metric
• Use alongside relevance and site inspection

Use several signals together

A strong evaluation combines relevance, editorial quality, visibility, placement context and the purpose of the link.

Inspect the real page

Third-party metrics summarize aspects of a site; they cannot replace looking at the page where the link will appear.

Apply the same checks when buying

Marketplace listings are starting points. The underlying publisher should still pass the same quality review.

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