Link Building for Ecommerce

Ecommerce brands can build links to more than product pages. Buying guides, original data, tools, expert content and campaigns often create stronger editorial reasons to link.

Key points

• Digital PR
• Product expertise
• Original data
• Buying guides
• Partnerships
• Creator and publisher outreach

Start with the business model

The most useful link assets and outreach angles depend on what the site actually offers and who its audience is.

Create repeatable quality rules

Write down the minimum relevance, editorial and visibility checks every prospect should pass.

Use external sourcing selectively

When prospecting volume becomes the constraint, marketplaces or managed services can supplement direct relationship building.

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