Link Building for SaaS

SaaS companies often have strong linkable assets already: original data, integrations, product education, templates, research and subject-matter expertise.

Key points

• Integration partnerships
• Original research
• Templates and tools
• Expert commentary
• Guest contributions
• Comparison and category resources

Start with the business model

The most useful link assets and outreach angles depend on what the site actually offers and who its audience is.

Create repeatable quality rules

Write down the minimum relevance, editorial and visibility checks every prospect should pass.

Use external sourcing selectively

When prospecting volume becomes the constraint, marketplaces or managed services can supplement direct relationship building.

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