Independent link-building intelligence

Smarter thinking about backlinks.

Independent guides to backlinks, guest posting, link building, publisher evaluation, and smarter link-sourcing decisions.

Before you choose a backlink

Affiliate link

Understand link attributes, anchor text, relevance and quality.

Build a repeatable process for prospecting, promotion and evaluation.

Find publications, pitch useful topics and review placements.

Use relevance, traffic, editorial context and metrics responsibly.

Learn how to compare marketplaces and vet publisher opportunities.

Review the marketplace workflow, pricing model and alternatives.